
Paraggi is not just a cashmere knitwear brand—it is a journey to a place where the essence of luxury blends seamlessly with the purity of nature, and Italian craftsmanship becomes a tribute to timeless beauty. Inspired by the tranquil splendor of the Bay of Paraggi, the brand celebrates slow living, embracing a philosophy where every detail is curated with intention and care.

Beyond Cashmere
Heritage Paraggi was born as the synthesis of over twenty years of experience in knitwear and luxury—a journey shaped by passion, expertise, and a clear vision of the intrinsic value of quality. Our story is rooted in the heart of Umbria, in Perugia, where textile tradition and artisanal savoir-faire intertwine with the culture of craftsmanship and dedication. Here, we have nurtured and consolidated a heritage of knowledge that transcends technique, evolving into culture itself. Every thread, every stitch, every detail reflects a meticulous pursuit: from the rarest and most precious raw materials, selected with uncompromising rigor, to the techniques handed down and reimagined to create garments that are not merely objects of style, but living testaments to an enduring legacy. Paraggi does not represent a beginning, but an arrival—the culmination of a long journey that today takes shape in a conscious identity, able to look forward while never losing sight of the past. It is the outcome of a continuous evolution, where experience becomes heritage, and heritage becomes a vision projected towards a new concept of masculine elegance: authentic, essential, and international.
Ethics, Supply Chain and Vision Paraggi builds its identity on an ethical production model, rooted in the local territory and guided by responsibility. We operate through a short and transparent supply chain that values proximity, traceability, and human capital. Every stage of our work is shaped by a constant dialogue with local communities and the people who preserve artisanal knowledge, ensuring that each garment is the expression of a shared culture rather than an anonymous process. For us, sustainability is not a secondary objective but the guiding principle of every decision we make: from the selection of noble raw materials with a low environmental impact, to the reduction of waste, and the preservation of artisanal expertise as a cultural heritage worth protecting. We believe that true beauty begins here: with responsible choices that transcend production, transforming business into culture and generating a positive impact on both people and the environment. It is within this virtuous balance of aesthetics and ethics that Paraggi reveals its signature—where transparency is not only a duty, but also a profound gesture of respect toward those who wear our garments and toward future generations. Our ambition is to transform experience into heritage, and heritage into future. Paraggi is the voice of a tradition that does not merely preserve, but continually renews itself to embody a new concept of masculine elegance: understated, versatile, deeply rooted yet inherently international.

Paraggi transforms tradition into culture and craftsmanship into a living legacy—an enduring expression of authenticity
and refinement.